中國玩具和嬰童用品協會成立于1986 年，為國資委和民政部歸口管理的全國性行業協會，是非營利性社會組織，是中國唯一的全國性玩具和嬰童用品行業社團組織，是中國政府指定的中國玩具和嬰童用品行業在國際玩具工業理事會（ICTI）的唯一合法代表。中玩協會員包括從事玩具、嬰童用品、品牌授權和學前教育及相關領域的企事業單位、社會團體。2007年開始涉足品牌授權行業，通過中玩協品牌授權專委會開展工作。14 年來 , 通過開展行業規劃、統計分析、人才培養、信息宣傳、展覽展示等工作 , 引導和促進中國品牌授權行業的健康持續發展。中玩協為 CLE 中國授權展的主辦方，配合文旅部和國家文物局等政府機構舉辦品牌授權的相關活動。并與超過 26 個國家級行業協會和知名展會合作等方式，引導和促進被授權企業借力授權促進實體經濟高質量發展。
The Organizer of China Licensing Expo, the China Toy & Juvenile Products Association (CTJPA) is a non-profit trade organization dedicated to the toy, kids products preschool products, and licensing industry, and the only national association supported by the Chinese government in the industry since 1986. CTJPA receives strong support from China’s Ministry of Culture, State Administration for Industry & Commerce, General Administration of Quality Supervision, Inspection and Quarantine of the P.R. China, etc, and now has become a leading role in China’s licensing industry. By 2019, the registered membership of TJPA has surpassed 5,000 companies. With strong licensing demand from its membership companies, also to help them gain competitiveness in the market, CTJPA is working with more efforts to meet the demand and provide a platform connecting every aspect in the licensing field for the market.
